We helped Woolworths Everyday Rewards Facebook fans celebrate Christmas in uniquely Aussie way.

Our Solution

Woolworths Everyday Rewards wanted to get customers into the festive spirit in the lead up to Christmas. However, a straightforward Christmas card wasn’t going to cut it. They wanted something their customers could share, experience and enjoy.

We brought the traditional Aussie Christmas to life in a fun and simple online game that let players throw prawns onto the barbie to win a series of Christmas prizes. The more prawns the more points with bonus hams giving bonus points.

Daily prizes were awarded via a leader board and players were driven to Facebook to share the game with their community.

The game ignited the community with praise inundating the Facebook wall. Over a two week period more than 400,000 consumers played the game exceeding expectations.

Woolworths Christmas BBQ