To launch the new Instagram account for THE ICONIC SPORT, The ICONIC asked Fuel to host a breakfast event for a mixture of health, fitness and lifestyle media and influencers.

 

 

The Brief

THE ICONIC is the leading online fashion and sport retailer in Australia and New Zealand. Since launching in 2011, THE ICONIC has focused on channelling the latest technology to provide unrivalled access to more than 700 local and international brands and a huge 45,000 fashion and sports products for men and women.

To launch the new Instagram account for THE ICONIC SPORT, The ICONIC asked Fuel to host a breakfast event for a mixture of health, fitness and lifestyle media and influencers.

Our Solution

Fitness superstar and Instagram celebrity, Kayla Itsines, was brought in to run her famous Sweat with Kayla session. After 30 minutes of intense training, attendees were then treated to a breakfast and also a sneak peak of the latest activewear fashion to drop on THE ICONIC SPORT’s site.  In order to help influencers capture the perfect Instagram moment, Fuel worked with a stylist to artistically decorate Simmer on the Bay and create the ultimate health and well-being experience.

Results

  • Over 50 media and social influencers attended the launch
  • Significant increase in influencer and consumer engagement for THE ICONIC SPORT’s new Instagram account
  • Increased brand awareness with key health, fashion and lifestyle media titles
  • Identified THE ICONIC as one the major players in the sportswear space

Services

Event management and media relations.