After 12 months in the local market, online fashion aggregator ShopStyle.com.au wanted to significantly increase the volume of direct traffic to the site, increasing new and repeat visitors as well as activations.

Our Solution

We know women turn to magazines and online fashion media as inspiration for what’s on trend. So we initiated a strategic press office programme that aimed to achieve consistent product placement in relevant consumer and online media focussing on ShopStyle’s unrivalled, depth and breadth of range.

The regular coverage program has increased traffic to the site week on week. And by leveraging ShopStyle’s national data to demonstrate what Australians want when it comes to fashion what we’ve positioned ShopStyle as a fashion authority with key media.

ShopStyle