Servcorp wanted to form new relationships with would-be entrepreneurs armed with great ideas and thinking about setting up their own businesses.

Our Solution
Servcorp wanted to form new relationships with would-be entrepreneurs armed with great ideas and thinking about setting up their own businesses.

We knew the real fear that people experience as they wrestle with starting their own business and we tapped into that with our What’s holding you back? integrated lead-generation campaign.

Our content highlighted the impact fear plays and we offered guidance from influencers on how to overcome it including tips from a workplace psychologist and a six-minute video from then Minister for Small Business, The Hon. Bruce Billson MP.

The campaign was launched at a panel event with Servcorp, The Australian Chamber of Commerce, and a small business owner discussing the issue in front of 30 small business owners and media. 24 pieces of top tier coverage, Outbrain amplification, an online assessment quiz, sky diving competition and gated content all helped generate 300 leads.

 

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