Responsys wanted to raise its profile in the Australian market, specifically with Chief Marketing Officers (CMOs) and Marketing Directors - an influential audience who are notoriously difficult to engage.

Our Solution

We identified key themes that Responsys could own in the media to drive awareness and understanding of Responsys as a respected and influential digital marketing company.

The programme culminated in leveraging ‘The Big Australia Report’ – annual research that looked at the activities and habits of Australia’s digital marketers – by seeding it to key media across Australia.

The thought leadership and media programme has generated coverage on a regular basis, putting Responsys on the digital marketing agenda with Australian media and CMOs.