Princess Cruises asked us to develop a tailored influencer program to help increase awareness and consideration for Princess Cruises among parents and older Australians.

Our Solution

We identified a series of influencers which appealed to the recommended target demographic and worked closely prior to the event to provide a customised, intimate experience where influencers were able to interact with ship, staff and selected pampering features on board for a day. We were able to help influencers generate content-worthy moments that sold the experience of life on board Princess Cruises and give these influencers a taste for how Princess Cruises will make them Come Back New. The event generated 91 pieces of content, over 10,000 article views, 3,454 social engagements and a potential audience reach of 334,592, showing how Princess Cruises helps passengers come back new.