Optus wanted to launch its 4G network in a creative way to make consumers take notice and create awareness of the network.

Our Solution

Optus wanted to launch its 4G network in a creative way to make consumers take notice and create awareness of the network.

The biggest benefit of the new Optus 4G network is speed, so we jetted-in four of the fastest people in the world to show the nation four things that could be done four times faster with Optus 4G.

The Optus ‘Fast Four’ held Guinness World Record titles for being the fastest in their area of expertise, including rapping, texting, talking and reading, and toured the nation looking for Aussie counterparts willing to put their speed credentials to the test.

And the Australian media loved it. The campaign generated mass media coverage for Optus 4G with 144 pieces of across print, TV, radio and online.

Optus 4G