Our Services

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  • Corporate Communications

    We know how to navigate the changing business landscape and harness traditional and digital channels to drive commercial success. We advise at the most senior levels and help shape communications strategies that are rooted in deep insights. By engaging your stakeholders in an informed and more personal way, we build influential relationships that connect you with customers, investors, analysts, employees, the political community and media alike.

  • Consumer Brand Building

    We believe the key to developing awesome campaigns is to truly understand consumer behaviour. Getting to the crux of what makes them tick is the essential starting point for our consumer brand work. Fuel combines insights with strategic thinking and intelligent creativity to create campaigns that inspire consumer trust.

  • Digital

    The Fuel team is skilled at running integrated campaigns across digital platforms, whether you need to develop a strategy to build engagement with consumers on social media channels, create compelling content, engage with key influencers or measure the impact of your social assets through meaningful metrics. We are adept at managing the process from the creative concept development through to the tactical build including the creation of interactive games, competitions and mobile apps.

  • Media Training & Key message development

    Our media training helps you identify what it is you stand for, how you want to communicate it and how to say it convincingly. We’ve had years of experience in helping brand spokespeople from marketing managers through to CEOs prepare for speaking to the media.

  • Media Relations

    The Fuel team are news hounds, chasing down news stories and pitching proactively to generate compelling coverage for our clients. But what differentiates us is our strategic approach. At Fuel, media relations is all about getting the right story, in the right channel at the right time. We have daily contact with media across the country and invest in building strong relationships that benefit you over the long term.

  • Product Placement & Reviews

    Product reviews and placement are a core part of our day to day activity at Fuel, but it doesn’t all start and end with great coverage. Our exceptional product management system ensures that regardless of whether we’re securing consumer-tech reviews, loaning garments for fashion editorials, getting product into the hands of influencers or placing your product in leading television programs or films, the process is reliably tracked, smoothly delivered and securely stored.

  • Issues Management

    Are you equipped to manage a crisis? Do you have the right systems in place to handle an issue if the media come knocking? Do you know when and how to escalate an issue in your social media communities? Managing client issues is our bread and butter. We provide strategic counsel and our senior, experienced team acts swiftly to minimise the impact on your brand.

  • Sponsorship Maximisation

    We can help you get the best bang for your sponsorship buck by creating PR campaigns that get past the media ‘so what?’ factor. Whether it’s a stunt, news generation, consumer activation, media hospitality or a promotion; our campaigns help raise awareness of your sponsorship initiative amongst your target audience while also fostering brand loyalty and demonstrating ROI.

  • Regional Media Relations

    We understand the different needs and ways to engage media in metro, regional and rural Australia. Our experienced team deals with journalists across all corners of the country on a daily basis and knows what it takes to create unique campaigns that have relevance to local audiences.

    We have a network of strategic affiliates throughout metro and regional Australia to provide deep local knowledge.

  • Events & Experiential

    We pride ourselves on developing creative events and engaging experiential activities that interrupt consumers and communicate a brand’s story in a unique way. Our team has years of experience managing high profile events including press conferences, parties, product launches, sampling and stunts and can manage the process every step of the way from planning through to promotion.