4 December 18

Herd MSL strengthens team for 2019 with senior appointments

Recent winners of PRIA Agency of the Year, Herd MSL, are set for a stellar start to 2019 by appointing three new leaders to the senior management team.

The agency group has announced the appointments of Skye Lambley and Karen Dunnicliff in N2N Communications and Katy Daniells in Touch Creative to their award-winning team.

Herd MSL includes N2N Communications, Fuel Communications and Touch Creative and has grown to house 75 public relations, content and social media specialists representing brands in corporate, consumer lifestyle, government and technology sectors.

Skye Lambley joins Herd MSL in the newly created role of Managing Director of N2N Communications. She has more than 17 years of communications experience both in Australia and across the Asia Pacific region, specialising in consumer and enterprise technology and corporate communications. Having also helped clients take advantage of new and emerging technologies and platforms to engage their stakeholders, Skye has an outstanding combination of consulting experience as well as agency management experience and a passion for investing in her team’s development.

On her appointment, Skye said, “I’m so excited to join N2N Communications and Herd MSL. As the top agency going into 2019, I’m thrilled to be joining a team of such talented, dedicated people and to work on a number of impactful integrated campaigns with market-leading clients.”

New Group Account Director Karen Dunnicliff previously led integrated B2B and B2C communications programs across both Australia and UK, she will be joining Skye in the N2N Leadership team. Katy Daniells will be bolstering out the team at Touch Creative. Katy has a decade of experience in both agency and government and her diverse background across FMCG, B2B and personal branding sees her in good stead to be a Senior Account Director for Touch Creative at Herd MSL.

On the news, CEO Vanessa Liell said: “We are ecstatic to welcome Skye, Karen and Katy to our agency group. Their specialist skills and experience with both international and local brands will continue to push our strategic offering so we can continue to deliver outstanding work and service to our diverse clients.

“The three will also be exceptional role models to mentor and advise our wider team. Herd MSL keeps going from strength to strength both in our delivery of work for clients and development of our team. We’re looking forward to a great year in 2019.”

– Ends –

Herd MSL is one of Australia’s largest and most awarded group of agencies – N2N Communications, Fuel Communications and Touch Creative. Our strength is our ability to solve complex business problems through outstanding creative ideas, technically excellent execution and content led, multi-channel campaigns. Our difference is our dynamic, fearless and ambitious team – more than 70 specialists passionate about creative and integrated campaigns with impact.

Herd MSL is owned by Publicis Communications and part of the MSL global PR network.

3 October 17

Is creativity a strategic priority in your business? Cannes Insights Series

At our recent Cannes insights session, we asked some of Australia’s leading PRs and marketers, “Is creativity a strategic priority in your business?”  On the surface this appears to be a relatively simple question, but as we discovered from our subsequent discussion, prioritising creativity within an organisation varies considerably. The conversations provided us with a strong insight into the reality of marketing in Australia and what the future holds for commercial creativity.

Within many businesses, marketing departments are under pressure to deliver a strong return on investment for their brand, most predictably in hard sales figures. Others in the discussion group reported a strong backing for creative thinking that could help reframe the brand or amplify its over-arching business strategy.

Gaia Grant from the University of Sydney’s Business School, highlighted the pressure on businesses to maintain creativity within their organisation: “We were all kids once, and we all had that creative potential as a child,” she said. “But something happens in our life spans and as adults and we seem to lose that creative thinking. Creativity is a life skill and it’s something we need to develop throughout our lifetime. You can’t have innovation without the ability to think creatively.[1]

The “something” that Ms Grant refers to can be a myriad of factors, summed up by our network within our discussion groups.  Pressure to report hard data on the basis of campaigns, coupled with a sometimes cynical attitude towards creativity and what it can provide for the business. Creativity cannot be simply seen as a strategic priority within a business, it needs to be baked within the business’ DNA.  An organisation will only move successfully creatively, if it is led from the top.

 “Fearless Girl” was created by asset managers, State Street. In cold hard terms, State Street’s modus operandi is to make their clients’ funds profitable. Yet, as an organisation they felt strongly that companies in the financial sector didn’t have a strong enough female representation, and created a bold creative statement that completely reframed their business with their statue. It can change and totally reframe a business’ reputation and standing within their sector.

A Cannes Lion is a powerful recognition of creativity in itself, but as we discovered from our respondents at our insights session, it can provide a vibrant touchstone of what is possible for a business when creativity becomes a strategic priority.

[1] https://www.cmo.com.au/article/579823/why-creativity-puts-magic-marketing-leadership/

 

18 September 17

Fortune favours the brave – creative lessons from Cannes

Last month we hosted an insights session in our office on the recent Cannes Lions, giving us an opportunity to welcome our network across Sydney to discuss creative lessons from the Côte d’Azur.

At their best, a Cannes Lion award represents creatively outstanding work that provides value for the consumer and client. As ever, the competition is steep and creative agencies across the world are setting the bar even higher in terms of what can be achieved for their brands.

A painter synonymous with the French Riviera Henri Matisse once said “creativity takes courage” when describing his process in painting. Similarly, the award winning campaigns at Cannes this year showed consistent bravery that ultimately delivered results for the brands in question.

Fearless Girl

“Fearless Girl” the iconic statue that was installed in New York’s Wall Street, by asset manager State Street highlighted a lack of diversity in boardrooms across America. The statue became more than a symbol, the Boston based company followed through on its pledge to vote against companies that don’t have women on their boards of directors. There was considerable bravery involved creating a memorable statue in a city that had only a handful of female statues. There were detractors, not only in the media, but also within Wall Street, but by using “Fearless Girl”, State Street were able to create a strong brand promise on diversity within a traditionally male dominated industry.

read more

18 August 17

Where do great campaign ideas come from?

Ideas for communications campaigns can come from anywhere, but unearthing those ideas can often take a whole lot of blood, sweat and tears. So what if I told you that your next big award-winning, product-selling, awareness-shifting campaign might be right under your nose?

At Cannes this year some of the work that impressed us the most was work that reacted to or built-upon something that has already happened in the ‘outside world.’

read more

5 December 16

Health, Happiness & High Performance: A lesson in mindset mastery

“Look at elite performance as a gigantic puzzle – and without finding every piece, you will have something missing. This “missing,” is what we are looking for when we seek to improve ourselves…” – Matt Griggs, high performance coach

read more

31 March 16

Message Trumps Budget

I’m jumping on the Trump bandwagon but you have to hand it to the man, he is dominating conversation at the moment. And not just in the US – all across Australian offices, dinner tables and bars, we’re talking about him. Granted, most of it is about as flattering as his hair piece. (Come on! That thing can’t be real). However, love him or hate him, there’s no denying he’s one of the most talked about individuals on the planet today. And get this, he’s apparently doing it all on a dime compared to the other candidates. It’s been reported that his presidential candidacy has so far cost him around $10 million, whereas Clinton has spent close to three times that.

 

read more

16 October 15

The internet wants you to move

So, apparently GIFs are back in a big way. For the Buzzfeed faithful I guess it feels like they never left. But for some of you they may have been difficult to make, dizzying to watch and…I suppose, mildly amusing if used in the right context.

read more

https://www.goodnessmebox.com/
17 July 15

What this Aussie start-up can teach us about influencer marketing

As touched on in previous blogs, leveraging both the authenticity and large audience of social media influencers is becoming commonplace alongside traditional PR activity. We’ve seen the power of social media influencers, celebrities arguably in their own right, create a wave of buzz and excitement for a product from just one simple post.

read more

8 May 15

Insights from the Mumbrella Travel Marketing Summit

We need to say goodbye to demographics, hello to customers as marketers, and if your website isn’t mobile ready, you’re set to fall behind.

read more

7 April 15

Sometimes the questions are complicated and the answers are simple – Dr Seuss

After attending the Networx Media’s Toughest Gatekeepers event earlier this year, we got to thinking: maybe the simple solutions are actually the most effective?
Dan Mullins producer at 2GB, planted this seed with his endearing tale of how one the Blue Mountains Hospital got cut through on their poppy campaign. read more