4 December 18

Herd MSL strengthens team for 2019 with senior appointments

Recent winners of PRIA Agency of the Year, Herd MSL, are set for a stellar start to 2019 by appointing three new leaders to the senior management team.

The agency group has announced the appointments of Skye Lambley and Karen Dunnicliff in N2N Communications and Katy Daniells in Touch Creative to their award-winning team.

Herd MSL includes N2N Communications, Fuel Communications and Touch Creative and has grown to house 75 public relations, content and social media specialists representing brands in corporate, consumer lifestyle, government and technology sectors.

Skye Lambley joins Herd MSL in the newly created role of Managing Director of N2N Communications. She has more than 17 years of communications experience both in Australia and across the Asia Pacific region, specialising in consumer and enterprise technology and corporate communications. Having also helped clients take advantage of new and emerging technologies and platforms to engage their stakeholders, Skye has an outstanding combination of consulting experience as well as agency management experience and a passion for investing in her team’s development.

On her appointment, Skye said, “I’m so excited to join N2N Communications and Herd MSL. As the top agency going into 2019, I’m thrilled to be joining a team of such talented, dedicated people and to work on a number of impactful integrated campaigns with market-leading clients.”

New Group Account Director Karen Dunnicliff previously led integrated B2B and B2C communications programs across both Australia and UK, she will be joining Skye in the N2N Leadership team. Katy Daniells will be bolstering out the team at Touch Creative. Katy has a decade of experience in both agency and government and her diverse background across FMCG, B2B and personal branding sees her in good stead to be a Senior Account Director for Touch Creative at Herd MSL.

On the news, CEO Vanessa Liell said: “We are ecstatic to welcome Skye, Karen and Katy to our agency group. Their specialist skills and experience with both international and local brands will continue to push our strategic offering so we can continue to deliver outstanding work and service to our diverse clients.

“The three will also be exceptional role models to mentor and advise our wider team. Herd MSL keeps going from strength to strength both in our delivery of work for clients and development of our team. We’re looking forward to a great year in 2019.”

– Ends –

Herd MSL is one of Australia’s largest and most awarded group of agencies – N2N Communications, Fuel Communications and Touch Creative. Our strength is our ability to solve complex business problems through outstanding creative ideas, technically excellent execution and content led, multi-channel campaigns. Our difference is our dynamic, fearless and ambitious team – more than 70 specialists passionate about creative and integrated campaigns with impact.

Herd MSL is owned by Publicis Communications and part of the MSL global PR network.

2 November 18

Herd MSL wins PRIA National Large Agency of the Year

By Herd MSL CEO, Vanessa Liell:

Herd MSL exists to deliver great results and progress the careers of our team. Development of our team’s careers has been our central purpose and fundamental to our growth and achievements – among which are this week’s PRIA’s National Large Agency of the Year.

Our people are passionate about communications – they’ve trained extensively and committed their professional careers to delivering outstanding communications and have sought out an environment to do this.

The communication challenges our team face each day are vast, and include how to help organisations increase market share, engage and excite consumers, protect reputation, mitigate issues, stay ahead of competitors and deliver value (and demonstrate it). How they tackle these challenges is impressive – there’s technical excellence, experience and counsel which is core. However what’s most impressive is their curiosity, drive, energy and passion.

Outstanding communication has never been more important to business. In a year marked by rapid technological change, reputational scrutiny and political and economic uncertainty, organisations have sought communications counsel as the first step to navigate these challenges.

For agencies to be successful in the current environment, we think they need size, scale and specialisation. PR professionals used to be generalists – expected to tackle strategy, media and stakeholder relations, content creation and execution. Now the diversity of channels, the integration with creative, paid and social and disruption of traditional media has changed the way we think about our workforce.

The organisations we work with seek diverse skills – this means corporate affairs professionals for strategy, risk and reputation, creatives to drive ideas, skilled writers and creators to build content, dedicated publicists and social media specialists to earn a share of voice and analysts to provide insight.

This suits our team – who believe that building their careers requires access to outstanding brands, challenging work, the opportunity to grow their skills in diverse environments and the chance to work with senior, experienced communicators who commit to train and invest in their development.

Our career progressions strategy is simple:
1. Hire outstanding talent – rigorous recruitment for technical skills, proven track record and cultural fit
2. Specialisation based on strengths – we believe people are at their best when they do what they love and what they’re great at. We encourage everyone to identify what that is and pursue it passionately.
3. Progression – this year we drove an agency wide initiative to interrogate what progression means to our team. The outcome is a drive by our leaders to ensure they know what our team want to achieve and create the opportunities and environment for them to achieve work they’ll be proud of.
4. Leaders to learn from – our team of 75 is led by award-winning consultants. We believe our leadership should be hands-on, both doing the work and dedicated to training our team. They have a track record – in technology, consumer, government, corporate affairs and creative – and know their future success depends on the quality of their investment in their team.
5. Diversity – in all forms drives creativity and unique ideas. Our industry leading parental leave policy introduced this year provides 16 weeks paid leave and many additional benefits to encourage parents to continue their careers with us as they build a family. A dedicated diversity champion supported by a clear and practical policy has inspired our leaders to consider how we build a workforce that reflects the audiences we aim to reach.
6. Culture – is the little things we do every day. It’s the drive, passion, energy that comes from our leadership and resonates throughout. The fun, humour and personal relationships that come from working closely together. And the celebrations – big and small – where we value each other and the opportunity to work in such a dynamic, exciting and challenging industry.
We love to win awards, however for Herd MSL our sense of achievement lies in what it took for us to get there — great work, outstanding communication and creative and passionate people with a dedication to learning.

26 October 17

Fuel Communications celebrates success at the 2017 NSW PRIA Golden Target awards

Last night, Fuel Communications celebrated a major win at the NSW PRIA Golden Target Awards 2017, taking home the gong of best Consumer Campaign for Australian Hearing’s YES Test.

The winning campaign was part of Australian Hearing’s mission to normalise hearing loss and demonstrate to Aussies that hearing tests should be part of a regular health check-up. Australian Hearing engaged Fuel to develop a bold and fun campaign, to break the stigma attached to hearing loss and drive measurable consumer action.    

The integrated campaign was executed across the Herd MSL network of agencies, including Fuel Communications and Touch Creative, and was designed to empower people to take control of their hearing wellness, through a new website hearinghealth.com.au. At its heart was a self-diagnosis video called the Hearing YES Test, featuring legendary comedian, Mikey Robins. This created a great opportunity to turn the issue on its head and use humour to humanise the frustrating situations that people experience when their hearing declines.

Our earned media efforts generated almost 40 million opportunities-to-see while our social media engagement reached 675k Aussies. More importantly, over 2,300 people have taken the ‘YES Test’ to date – and over half of those people were in the target demographic (55+ yrs).

In addition, Herd MSL Group was highly commended for large Agency of the year. A great result following a jam-packed year of thought provoking consumer campaigns.

25 September 17

WINNER: Consultancy of the Year, 2017 SABRE Awards

We were as pleased as punch to take home the metal for Australasian Consultancy of the Year at the SABRE Awards in Hong Kong last week.

Herd MSL is a broad church, encompassing Fuel Communications (famous for all things consumer PR), as well as our sister brands, N2N (covering B2B, tech and government relations) and finally, Touch Creative, our content marketing and social media specialists. 

With the competition having been stiff, and with the Herd MSL umbrella brand being less than a year old, we were particularly proud to be recognised in this way. 

Herd MSL CEO, Vanessa Liell said: “We’re excited to be named Australasian Consultancy of the Year 2017.  This is a remarkable time for Herd MSL – our work continues to be brave, innovative and goes to the very heart of communications.”

The gong is the first metal for the agency since being acquired by Publicis Communications in July 2017. 

3 July 17

The Herd Agency joins Publicis Communications

At Herd, we’ve experienced plenty of change over the years but we’ve always stayed focused on what matters to us:

  • Winning and executing technically brilliant work for our clients
  • Building great careers for our ambitious, talented team
  • Pushing ourselves and our clients creatively and strategically
  • Having an impact on our industry and in the market
  • Maintaining and building a culture we’re proud of

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5 October 16

Stronger as a Herd

Today Fuel Communications joins our sister agencies, N2N and Touch Creative under the new group brand of Herd.

Herd draws on the strength of the agencies’ 50 consultants to provide the best possible creative and integrated communications solutions for our clients.

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21 June 16

Cannes Lions PR jury: Inside the Jury Room – Days Four and Five

It’s been a long five days in the jury room and today was the day the shortlist had to finally come together.

After a marathon 12 hours of judging on Saturday, we left The Palais late in the evening.

It was the first time the entire jury had come together after individual and small group judging.  This meant it was the first time we had seen the proposed shortlist across all the categories. Probably the best way to describe it is like the process of responding to a new business pitch: you receive the brief, get clarity about what needs to happen then each member of the team goes away and works on the content they agreed to. But then when you bring all that content together and sit down for the first to see what you have got – what brilliance has emerged – you find there is still a long way to go.

 

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17 June 16

Cannes Lions PR Jury: Days 1 & 2

Day two of judging and we are off to a good pace now. With the record number of entries this year there is a lot to get through before we even get to the shortlist stage – whittling down from more than 2,200 entries (up 12% from 2015) to just 500 for the short list. The 20-person jury is divided into four groups and we already have about 500 entries under our belts so far. In this process we are starting to see some consistent themes across categories – from gender equality to the Syrian refugee crisis in Europe, from bullying to banning the trade in Ivory, and – love them or hate them – emojis.

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19 May 16

The Road to Cannes…

The Cannes Lions International Festival of Creativity takes place over one week in June and celebrates some of the world’s most creative minds from communications, advertising and related fields.

For those involved in the judging process, before they experience the glamour of the French Riviera, and receive inspiration from their peers, there is a mountain of creative campaigns to review and vote on.

Fuel’s managing director and co-found Mandy Galmes, shares her insights as she immerses herself in the judging process ahead of Cannes…

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2 May 16

Mandy Galmes: Australia’s PR Lioness

Our fearless Fuel leader, Mandy Galmes will soon set sail for the glitz and glam of the French Riviera. She has been selected as the Australian representative for PR at the 2016 Cannes Lions awards – one of only 8 females – with this great honour comes the unparalleled opportunity to mingle with some of the world’s most creative minds. This year’s International Festival of Creativity will be a perfect storm of creativity, big ideas and networking. There to share her knowledge and experience over the eight day event (18 – 25 June), Mandy will be building relationships with some of the world’s best media and communications executives.

Yacht’s, beaches and bubbles aside, this year’s festival jury will be comprised of a record 40% women, a significant increase from last year and a record for the Cannes Lions. Mandy will have the opportunity to share her insights with other female industry leaders, and hear keynotes from the likes of Anna Wintour (Condé Nast), Robin Shapiro (TBWA\World Health) and Gwyneth Paltrow…that’s right, Gwyneth Paltrow!

Mandy will be looking at different ways to share her insights from the festival, so stay tuned for more Instagram snaps, blog posts and Snapchats.