19 May 16

The Road to Cannes…

The Cannes Lions International Festival of Creativity takes place over one week in June and celebrates some of the world’s most creative minds from communications, advertising and related fields.

For those involved in the judging process, before they experience the glamour of the French Riviera, and receive inspiration from their peers, there is a mountain of creative campaigns to review and vote on.

Fuel’s managing director and co-found Mandy Galmes, shares her insights as she immerses herself in the judging process ahead of Cannes…

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2 May 16

Mandy Galmes: Australia’s PR Lioness

Our fearless Fuel leader, Mandy Galmes will soon set sail for the glitz and glam of the French Riviera. She has been selected as the Australian representative for PR at the 2016 Cannes Lions awards – one of only 8 females – with this great honour comes the unparalleled opportunity to mingle with some of the world’s most creative minds. This year’s International Festival of Creativity will be a perfect storm of creativity, big ideas and networking. There to share her knowledge and experience over the eight day event (18 – 25 June), Mandy will be building relationships with some of the world’s best media and communications executives.

Yacht’s, beaches and bubbles aside, this year’s festival jury will be comprised of a record 40% women, a significant increase from last year and a record for the Cannes Lions. Mandy will have the opportunity to share her insights with other female industry leaders, and hear keynotes from the likes of Anna Wintour (Condé Nast), Robin Shapiro (TBWA\World Health) and Gwyneth Paltrow…that’s right, Gwyneth Paltrow!

Mandy will be looking at different ways to share her insights from the festival, so stay tuned for more Instagram snaps, blog posts and Snapchats.


31 March 16

Message Trumps Budget

I’m jumping on the Trump bandwagon but you have to hand it to the man, he is dominating conversation at the moment. And not just in the US – all across Australian offices, dinner tables and bars, we’re talking about him. Granted, most of it is about as flattering as his hair piece. (Come on! That thing can’t be real). However, love him or hate him, there’s no denying he’s one of the most talked about individuals on the planet today. And get this, he’s apparently doing it all on a dime compared to the other candidates. It’s been reported that his presidential candidacy has so far cost him around $10 million, whereas Clinton has spent close to three times that.


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19 February 16

How influencers can work better with brands

Heralded for their celebrity-like audience and authority, accessible cost and creative capacity, social influencers went to a new level last year in terms of how many brands were salivating at the thought of using them in every campaign ever. But as the discussion continues to focus on how brands can work better with influencers, we’re also getting more intelligent about the relationships that are formed, and this year there are several things the influencer needs to know in order to stay alive in this crazy social world.

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16 October 15

The internet wants you to move

So, apparently GIFs are back in a big way. For the Buzzfeed faithful I guess it feels like they never left. But for some of you they may have been difficult to make, dizzying to watch and…I suppose, mildly amusing if used in the right context.

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18 September 15

So long social talent, the influencer is in

The label ‘influencer’ has been attached to a whole range of social media personas with varying levels of actual influence.  From social natives who have organically bred a digital community around their coming of age, to models who have bought 50,000 followers in an attempt to make them relevant – brands increasingly need to negotiate the true value of influencers they look to engage.

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17 July 15

What this Aussie start-up can teach us about influencer marketing

As touched on in previous blogs, leveraging both the authenticity and large audience of social media influencers is becoming commonplace alongside traditional PR activity. We’ve seen the power of social media influencers, celebrities arguably in their own right, create a wave of buzz and excitement for a product from just one simple post.

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24 June 15

Fuel Communications wins Gold and Silver PR Lions at Cannes

15 May 15

High fives all round

Last week, the continued determination of one Fuelster paid off when it was announced that Lewis Shields who heads up our social and digital team made the shortlist in B&T’s 30 Under 30 in the Marketing and PR category.

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8 May 15

Insights from the Mumbrella Travel Marketing Summit

We need to say goodbye to demographics, hello to customers as marketers, and if your website isn’t mobile ready, you’re set to fall behind.

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