Our philosophy

Our approach is no-nonsense: we value intelligence, creative ideas, straight talking and a ‘can-do’ attitude. This is what helps us attract and retain our people, what motivates us to get great results and ultimately what differentiates us.

Since we opened our doors in 2008, we have delivered strategic campaigns that help build brand awareness, manage corporate reputations and ultimately add value. We do this by developing integrated programs that leverage the full communications mix from traditional and social media, thought leadership and stakeholder engagement, through to big bang ideas and experiential campaigns that drive real cut-through for our clients.

We manage brand reputation and engagement through both on and offline channels – from Facebook communities and blogger relations to crisis and issues. And with a deep understanding of the organisations that we work with, we have created meaningful conversations to help them effectively connect with their target audience.

Fuel Communications is part of Herd MSL which comprises over 50 people and is one of Australia’s largest and most awarded agency groups.