26 October 17

Last night, Fuel Communications celebrated a major win at the NSW PRIA Golden Target Awards 2017, taking home the gong of best Consumer Campaign for Australian Hearing’s YES Test.

The winning campaign was part of Australian Hearing’s mission to normalise hearing loss and demonstrate to Aussies that hearing tests should be part of a regular health check-up. Australian Hearing engaged Fuel to develop a bold and fun campaign, to break the stigma attached to hearing loss and drive measurable consumer action.    

The integrated campaign was executed across the Herd MSL network of agencies, including Fuel Communications and Touch Creative, and was designed to empower people to take control of their hearing wellness, through a new website hearinghealth.com.au. At its heart was a self-diagnosis video called the Hearing YES Test, featuring legendary comedian, Mikey Robins. This created a great opportunity to turn the issue on its head and use humour to humanise the frustrating situations that people experience when their hearing declines.

Our earned media efforts generated almost 40 million opportunities-to-see while our social media engagement reached 675k Aussies. More importantly, over 2,300 people have taken the ‘YES Test’ to date – and over half of those people were in the target demographic (55+ yrs).

In addition, Herd MSL Group was highly commended for large Agency of the year. A great result following a jam-packed year of thought provoking consumer campaigns.