3 July 17

At Herd, we’ve experienced plenty of change over the years but we’ve always stayed focused on what matters to us:

  • Winning and executing technically brilliant work for our clients
  • Building great careers for our ambitious, talented team
  • Pushing ourselves and our clients creatively and strategically
  • Having an impact on our industry and in the market
  • Maintaining and building a culture we’re proud of

In-line with that strategy, we’re excited to share an exciting milestone in our group’s 21-year history.  Today The Herd Agency becomes Herd MSL, as we join one of Australia’s largest marketing, communications and digital transformation businesses, Publicis Communications.

The new agency will be run by all our current leaders so we can continue our strategy of growth, diversification and delivery of quality work.

Joining Publicis Communications will see us sit within a group that includes advertising agencies like Leo Burnett, Saatchi & Saatchi, Publicis Worldwide and Marcel, technology consultants like DigitasLBi and Sapient Razorfish, media groups Starcom, Zenith, Mediavest/Spark,  and customer experience agency MercerBell.

While most things won’t change in how we run our business – it will give us access to global best practices, access to technology and expertise from an international leader in communications, PR and digital transformation.

This is a significant step for our agency group and provides us the opportunity to combine our strength in public relations with one of the world’s great creative leaders.  We’re excited by what this will mean for our clients, our team and the wider industry.