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14 February 17

The Future of PR: What It Looks Like & How You Can Be Part of It

“It is about understanding your client, providing sound counsel, issues preparedness, account management, business and financial acumen – those things are never going to change.” – Fergus Kibble

 

Last week I had the opportunity to attend a panel of four leaders in the PR industry to hear them outline what the future of Public Relations looks like, and offer advice to the next generation of practitioners.

The panelists were Jason Carnew, National GM at Haystac Francesca Boase, MD at Edelman Australia, Fergus Kibble, founder and MD at FORWARD Agency PR, and Craig Badings, Partner at SenateSHJ. Let’s see what they had to say.

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16 January 17

The importance of being mentored

“No one—not rock stars, not professional athletes, not software billionaires, and not even geniuses — ever makes it alone.” ― Malcolm GladwellOutliers: The Story of Success

Re-reading Malcolm Gladwell’s Outliers over the Christmas break, I was struck by the idea that people very rarely, if ever, achieve greatness in isolation.

If you’re anything like me the idea of being a lone wolf, a self-sufficient individual with no need for guidance or counsel, has a certain appeal. Walking through life like Clint Eastwood in A Fist Full of Dollars, poncho-clad with a cigarillo between my teeth.

The reality is that we all need help, at times. We all need guidance. Rather than a sign of weakness or inability, history has shown that the ability to confide in others and seek counsel actually makes people successful.

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