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17 June 14

PR at the World Cup 2014: Adidas strikes back

When the results of the 2010 World Cup were announced, I bet Adidas CEO Herbert Hainer was fuming. That his national team, Germany, didn’t make the final was only a small part of it. What would have really irked Hainer is that, after reportedly spending $1.25 billion on becoming an official FIFA World Cup partner, Adidas wasn’t linked to the World Cup as much as Nike was. read more

Credit: Chris Zielecki
11 June 14

Rekindling the art of storytelling

Once upon a time the art of storytelling evolved . . .  or at least we thought it did.

With the onslaught of new digital mediums, modern day communications professionals battle to adapt and mould their stories to play out as effectively in a tweet or Vine video as they would in a press release, experiential event or piece of marketing material. read more

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