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18 September 15

So long social talent, the influencer is in

The label ‘influencer’ has been attached to a whole range of social media personas with varying levels of actual influence.  From social natives who have organically bred a digital community around their coming of age, to models who have bought 50,000 followers in an attempt to make them relevant – brands increasingly need to negotiate the true value of influencers they look to engage.

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17 July 15

What this Aussie start-up can teach us about influencer marketing

As touched on in previous blogs, leveraging both the authenticity and large audience of social media influencers is becoming commonplace alongside traditional PR activity. We’ve seen the power of social media influencers, celebrities arguably in their own right, create a wave of buzz and excitement for a product from just one simple post.

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