After attending the Networx Media’s Toughest Gatekeepers event earlier this year, we got to thinking: maybe the simple solutions are actually the most effective?
Dan Mullins producer at 2GB, planted this seed with his endearing tale of how one the Blue Mountains Hospital got cut through on their poppy campaign.
They contacted Dan, looking for people to help create crafted poppies for the hospital’s Centennial celebrations.
The collaborative and genuine approach to the story and willingness to provide Dan with all the tools (including sample poppies), allowed Dan to create a compelling radio story that appealed to his listeners.
The result was overwhelming, with over 5000 woollen and man-made poppies being donated to the hospital!
Sometimes in PR, things get tough. Work gets overwhelming, deadlines loom and people stress. Keeping it simple, being transparent and working together with media to develop our stories, may just be the answer to creative, rewarding and successful PR campaigns.
Other key themes that shaped the feedback from media on the night were
1.Collaboration builds relationships and develops better stories
2. Timing and brevity is key, don’t call on deadline
3. Creativity and originality is golden
4. Exclusivity, exclusivity, exclusivity!